MEDIA PILLAR
REACHING THE WORLD
WITH NEW METHODS
The Media Pillar mobilizes FIHNEC / FGBMFI to communicate the message through digital platforms, connecting with new generations and expanding the organization’s global reach.
| “New times require new methods.”
THE THIRD PILLAR: MEDIA AND PUBLICITY
Today we face an undeniable reality: most of the world lives connected to digital platforms. That is why this pillar is not optional; it is essential. The global media plan shows us the way: to use content, social media, digital platforms, and technology; to create relevant messages for new generations; and to impact the world with the Gospel. The objective is clear: to reach a dying world through digital media, creating trends that communicate the message of Jesus.
This pillar will not be developed by technology alone, but through surrender. Denying ourselves means leaving passivity behind, overcoming fear, stepping out of comfort, and placing our talents at the service of the Kingdom. This is the true starting point for seeing real transformation.
To every leader, every chapter, and every nation: develop the pillar of media and publicity. Build content teams, produce relevant messages, and reach the world. We can no longer wait. It is time to communicate, to testify, and to activate the media. It is time to make Jesus go viral in the digital world. The harvest is ready, the tools are available, and the call is clear. Let us move forward together, united and with purpose.
Oscar F. Bello
Global Director of Media and Publicity
What is the Media Pillar?
The Message Does Not Change
It is the strategy through which the organization communicates the message using current tools, digital channels, and an organized structure of participation.
The Media Must Move Forward
The mission remains firm: to carry the message with clarity, truth, and purpose. What changes are the ways of communicating it and the channels used to deliver it.
The Time is Now
The world is moving quickly. That is why the Media Pillar exists: to help the organization respond with order, creativity, and modern tools.
Vision
To impact lives globally through relevant content that communicates the message clearly, authentically, and effectively.
Mission
To equip, organize, and mobilize members to create, share, and amplify content across different platforms, reaching new audiences.
GLOBAL MEDIA AND PUBLICITY
"to bring the messages of the Fellowship to the ends of the world"
"Media is a powerful tool to spread our testimonies and training materials, such as one-minute testimonies and short training messages"
What do we do in media?
- The work of the pillar is organized into three key areas:
1. Content Creation
We produce clear, relevant pieces aligned with the organization’s vision.
- Short messages
- Institutional material
- Campaign content
2. Distribution
We take the message to the spaces where people are today.
- Social media
- Digital platforms
- Direct communication channels
3. Amplification
We mobilize members, chapters, and countries to multiply the reach.
- Sharing content
- Generating reach
- Positioning the message
Passion
vision
action
=
impact
How can you Participate?
Each person can contribute according to their ability, experience, and availability.
Participant
Shares content, interacts on social media, and supports the spreading of the message
Creator
Develops ideas, records messages, produces content, and supports digital campaigns
Media Team
Participates in video editing, graphic design, social media management, strategy, and planningand presenting key information effectively increases the likelihood of turning your visitors into customers.
One committed person can generate great impact
The Media Pillar seeks to activate people who understand the urgency of the time, assume their role, and contribute from their abilities to extend the message.
Structure of the Pillar
The Media Pillar functions in an organized way to achieve global impact with unity, direction, and sustained growth.
International coordination:
defines the general direction, priorities, and guidelines.
Country leaders:
adapt the global strategy to each nation.
Local teams:
execute actions, produce content, and mobilize members.
General Guidelines
To maintain consistency and clarity across all countries:
Communicate in a clear
simple, and relatable way
Maintain a message
aligned with the vision
Care for
visual and audio quality
Real impact
Focus content on real impact
Tool and Channels
The message must reach people where they are. That is why current tools are used without losing the essence of the mission.
Official channels
Official social media channels,Digital platforms.
Internal Communication
adapt the global strategy to each nation.
Digital Production
Creation and editing tools
It is not about using technology because it is trendy
It is not about using technology because it is trendy, but about using every resource with purpose, passion, and order.
Action Plan
The vision is activated through concrete and consistent actions
- Constant publication of content
- Creation of institutional material
- Participation in global campaigns
- Activation of local teams
- Continuous training in digital communication
Expected result
A more connected, visible, and prepared organization, capable of communicating its message in a modern, clear, effective, and global way.
Contact Us
We'd love to hear from you! Whether you have questions, feedback, or need support, our team is here to help. Simply fill out the form below, and we aim to respond to all inquiries within 24 hours. Thank you for getting in touch!
Part of the Media Pillar
This is a call to actively participate.
The growth of the pillar depends on people willing to contribute with passion, vision, commitment, and action.
" Work had already begun in Nicaragua laying the foundation for an important rebranding of our Fellowship for the task at hand, and this will continue"
